New from Old

Another day, another brief. We were given a list of food items that we see as redundant and we have to re-brand one. We need to either market this item as new and improved or collectible and retro.

I haven't settled on which I am going to use yet but I am swaying towards a couple.

I recently an article in CR about Golden, a design company that has formed from the collapse of The Designers Republic and they recently did a re-brand for Lurpak.