There was a brief sent out to all Vis Com students from Susan Lambert of the Plastics Museum to design a new logo for the 'Subject Specialist Network'. Sophia and I decided to work on this brief together, we thought it would be good for us to join forces and combine our ideas.
We sat down with the brief and started discussing ideas on how to go about it. I rarely collaborate on my work and this was a nice change from my usual ideas generation process. We chatted about things that come to mind when we hear the word plastic. We worked through these ideas until we had 2 strong concepts and started to sketch out ideas.
Sophia and I settled on one idea and the laptops came out, we decided to make the logo like an airfix kit with the pieces of plastic that you pop out to make a model. I remembered a font I had seen that joined all the characters on the top and bottom, exactly like our idea!
After a little bit of searching we found the font and used it as our starting point. Our idea was taking shape now so we layed out our letters, SSN, and Sophia gracefully drew round the parts we needed to form our basic letter forms. We then added the extra areas to join everything together and added colour. Voila!
After a few minutes of tweaking and adjustments we were finished. We submitted the work a couple of days later. This was a great way of working, I found that we keep everything moving along quickly and bounced ideas off each other. Much of the time when working alone I start to doubt my work after spending long amounts of time on it and making changes that may be unnecessary because I don't get a second opinion.
A few weeks later Sally informed me that we had won the competition.
We then received an email asking if we could add a P to the beginning of the logo and adjust the green we had chosen. We then sent Susan Lambert a finalized version of the logo.
I enjoyed this brief, working with Sophia and completing something quickly and to a professional standard.
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