New from Old 2

Tapioca.

I have decided to re-brand Tapioca, I think this product is going to be the least popular, as nobody really likes it.

Initially I wanted to try and push Tapioca as a natural product, emphasizing the use of eco-friendly processes and bio-degradable packaging. I would be aiming this at people who experiment with new foods, mainly vegetarians/vegans and people conscience of healthy eating.

After discussing this idea with Justin we decided that these is the area of people who would already be buying this kind of product so all I would be doing is pushing the advertising in the same direction which doesn't really answer the brief.

Now I was heading in the right direction and knew my demo graph I started to lay down some design ideas. I wanted to promote different types of Tapioca in a slick and up to date style to attract a new type of people to try it. Many people probably don't know how much you can do with Tapioca pearls, sticks, flakes, and powder, so I would include a leaflet in each box with a quick recipe for a dessert or as an addition to a main course.

I tried black to represent slick and elegant. I will also try these packages in different colours.

Suttles Website Brief

After replying to an email sent out about a live brief to design a website for Suttles, a company that owns quarries and sells stone online, I received an email with the full details including company logo and layout requirements. Suttles had just had a re-brand so they want to incorporate this feel throughout the website.

I met with Matt Desmier and we discussed how I would approach the project and to make sure it can run along my uni work. I am now in contact with Emma Ansell from Mushroom Marketing who wrote the brief. We have organized a meeting for next week so we can discuss the project in more detail.

I am only required to do the layouts for this website as they have people in house to do the back end stuff.

New from Old

Another day, another brief. We were given a list of food items that we see as redundant and we have to re-brand one. We need to either market this item as new and improved or collectible and retro.

I haven't settled on which I am going to use yet but I am swaying towards a couple.

I recently an article in CR about Golden, a design company that has formed from the collapse of The Designers Republic and they recently did a re-brand for Lurpak.

Robert Louis Stevenson.

Our next brief for this unit involved each of us choosing a name from a hat and then designing stationary for that person. I got Robert Louis Stevenson, the author and poet.

Research research research. I have read a couple of his books but too long ago to really remember so I ventured out to Boscombe to explore the charity shops. First second hand book I came to... 2 mint condition early edition hard backs.

After reading up some stuff on the internet and reading his 'Essays of Travel' I started sketching out ideas for a design. I wanted to use a traditional serif typeface to represent his time in England so I decided on Baskerville. He also spent a lot of time in Somoa, the place in which he called home, so I included a traditional Somoan design which would be embossed on the business card.

A kind off ivory card would be used for the business cards and a heavy weight paper for the compliment slip and letter head. I have shrunk the business card down to 55mm x 55mm as a lot of the Somoan art is circular and symmetrical, and this size would still fit your wallet.

Here's a rough version of what I want my designs to look like.

Ken Deegan

Check out Ken Deegan's work. He just completed a 4 year Vis Com course.

Ken Deegan

Thank you!

As the first part of Visual Communication in Context 2 with were given a short brief about saying Thank You. We were given the opportunity to say thank you to someone, we have to consider why we want to say thank you and what would be the best way of communicating this.

After lots of thought I decided to thank Tim Berners Lee for inventing the internet. I thought this was fitting as most of us use the internet everyday and don't even think about it. I though the best way to communicate this message was by building a basic website showing my thanks and giving people the opportunity to say thank you for something they use everyday and probably couldn't live without.

I am experimenting with text and layouts at the moment, so once that's done I will get it ready for the web.

Kate Moross

With brands like Lynx, Pepsi, Cadbury and Topshop filling her portfolio, Kate Moross is really turning some heads. I love the way her style flows across everything from photography to illustration and animation to layouts.

Kate Moross